The Playtivism Mindset: Six Shifts Organizations Should Make
In playtivism, just like the highest side of a dice, there are six shifts organizations should make, in order to win:
From Seriousness to Playfulness
The first step is realizing how important play really is. It’s not just for fun—play is a powerful tool that can spark creativity, help us build stronger communities, and even drive social change. It makes activism more imaginative, gives us fresh ideas, and pushes us to work together. Play connects people, helps us break down barriers, and builds empathy. It lets us step outside the usual routines and experiment, all without the fear of messing up. Plus, it’s good for us—play reduces stress, boosts resilience, and helps us build a future full of joy, creativity, and collaboration.
From Silos to Collaboration
Play is always better when shared, and the same goes for activism. We need to shift from working in isolation to teaming up, inviting people from different fields to get involved. When we mix expertise from areas like art, tech, design, and science, we open the door to new ideas and creative solutions. Playing together doesn’t just boost creativity—it strengthens our activism by building a diverse community of thinkers and doers, each bringing unique skills and viewpoints that amplify our efforts to create change in ways we couldn’t achieve alone.
From Rigidity to Fluidity
Activism often relies on clear plans and structured roles, but playtivism encourages flexibility and improvisation. It’s about adapting, experimenting, and shifting when needed, rather than sticking to rigid paths. While many organizations focus only on outcomes, valuing the process can bring deeper insights and lasting impact and redefine success. Moreover, shifting from a top-down approach to co-creation allows for shared ownership and unlocks truly transformative potential.
From Perfection to Iteration
Activism often carries the burden of perfection—the need to get everything right the first time. Playtivism encourages a shift toward iteration, where experimenting and improving over time is more important than flawless execution. This mindset builds resilience by viewing failure as part of the process. Each trial is a chance to learn, adapt, and refine, creating a culture where growth, not perfection, is the goal.
From Fear to Boldness
Fear of failure, the unknown, or not being taken seriously often holds organizations back. Playtivism shifts this mindset toward boldness, encouraging audacity in action. In play, risk-taking comes naturally, breaking down the fear of judgment and unlocking courageous ideas that push boundaries.
From Burnout to Joy
Activism can be draining—emotionally, mentally, and physically. Playtivism reminds us that joy is not a luxury but a necessity for sustained activism. Play infuses our efforts with moments of lightness, laughter, and delight.
Read more about the science and art of playtivism; the intersection of play and hope; and play, memory and imagination.
See examples for playtivist formats; get a list of resources; and a free playtivist tool.
Learn more about the background of playtivism.